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Crafts & finesse framed with high service quality 

260 years of history in the centre of Ghent

The oldest jewellery store in Europe

founded in 1745

On the corner of the ‘Langemunt’ you will discover our showroom & workshop. We present you high quality watchmaking and the most refined selection of beautiful jewellery brands and own creations. Our team of specialists and creative designers is ready to surround you with the best care.

Your dream is our passion that we would like to come true

In our workshops you can find repairs, restorations, transformations and new designs.

See our opening hours

A rich history that has penetrated our DNA.

For more than 270 years, and officially since 1745, our jeweller’s shop has opened in the exact same place where it is still located today. That year, Frans Jodocus Cappaert bought the house to become a goldsmith. The name Heursel appears in the family for the first time in 1879. In 1912 the couple Augusta Heursel - Jules De Waele took over the business. The generation of the De Waele’s is still there today with the current manager Eric De Waele. Already at the age of 27 he took over the reins of the family business. The beginning of a challenge that has lasted for years and is still not over. Following in the footsteps of his predecessors, he transforms the interior and the exterior of the building into a harmonious whole between shop and home. This dream house is located in a historical strategic location in the heart of Ghent and gives the Langemunt and the entire neighbourhood the grandeur of a place where gold and platinum are still forged by hand. The course of three centuries has not changed the essence of the profession. We still work in a very traditional way.

"I don't sell a product. I sell an experience." 

Eric De Waele, Managing Director/Owner Heursel

Customization & own creations

We have modern workshops with an optimal infrastructure. Our employees benefit from continuous training to maintain and improve the level of service we offer to our customers.

Discover our service after sales 

Our brands

A refined selection of well-known top brands

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